Getting Started With Link Building

Getting Started with Link Building

So you created a website for your business and now you are wondering how to get it to rank no the first page with Google and other search engines. Someone tells you about this thing called link building. The other day a spammer offered something like that. Is this really what it takes?

Link building is the practice of creating plenty of high-quality links in the content of your site and, ultimately, have similar high-quality links on other sites pointing to your site. But how do you get started?

Hosted website builder provider Webs.com broke the process down to the following 5 easy steps to get you started. Regardless of what you use to build your website, these steps can by applied anywhere.

1. Outbound Links: Valuable Info for Visitors

Outbound links are links on your site that go to other sites. Let your outbound links build-up naturally. The important thing is to keep them relevant: provide links that are useful to site visitors who are trying to learn more about the topics and keywords covered by your site.

Outbound links will help your visitors, prove that you are a subject-matter expert and create relationships with other sites similar to yours.

2. Inbound Links: the Popularity Contest

Inbound links are also known as backlinks because they are the links on other people’s sites that link back to—and therefore direct people to—your site. Backlinks prove to web spiders that your site is well-liked by other sites in your industry. However, this only works if the backlinks come from reputable sites that are relevant to the topic you cover.

3. Internal Links: What? They Matter, Too?

Indeed they do. If you want your site to be indexed by search engines, you should pay attention to how you handle the links that take people from one page to another on your site. Because web spiders don’t often use search boxes, make sure that all of your important pages can be reached via navigation bar links.

4. Anchor Text: The Blue Words

Anchor text is the text that makes up your link, it’s the words that users click on.

Anchor text is an important part of both outbound, inbound, and internal links because descriptive anchor text helps web spiders gain an accurate understanding of the your site’s content. Try to give your outbound and internal links keyword-rich, descriptive anchor text. Rather than writing “click here,” write “Feel free to browse my articles on nature photography.”

5. Things to Avoid when working on link building

Avoid the following as they may get your site penalized or even blacklisted, potentially costing you millions in sales:

  • Having too many links on one page
  • Purchasing inbound links
  • Making link exchange agreements with link-trading networks or hubs
  • Creating outbound links to Web spammers or spammy sites
  • Having way more outbound links than inbound links, or vice versa (try to keep the ratio even)

Via: What Is Link Building, And Do I Really Need To Do It? – Webs.com blog

Photo: VJ Lenin on Picasa

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